Radio One Dallas is reshaping its cluster with lineup changes across three stations. Rickey Smiley returns to mornings, while DeDe in the Morning remains on K104.
What We Know: Radio One Dallas is making programming changes at 97.9 The Beat, K104, and 105.7 RNB. At 97.9 The Beat, Rickey Smiley returns to mornings at 5:00 a.m., followed by Jazzi Black from 9:00 a.m. to 3:00 p.m. Bryhana Monegain will host afternoons, while Posted on the Corner with Incognito and DJ Misses moves into evenings. Meanwhile, 105.7 RNB is introducing a new sound focused on R&B from the 1990s, 2000s, and today. K104 will continue with DeDe McGuire hosting DeDe in the Morning, followed by Michael Shawn in middays, Hollywood Bay Bay in afternoons, and Lil D in evenings.
What They Said: “This strategic realignment strengthens Radio One Dallas’ ability to serve the Dallas-Fort Worth Metroplex with exceptional entertainment, engaging personalities, and compelling content that connects with our audiences.” -Operations Manager Yonni Rude
“Our programming continues to evolve in ways that better reflect the audience that we serve and the direction of our brands. Rebranding 105.7 gives us an opportunity to create an even stronger, more distinctive connection with our audience while delivering the music and personalities they love. These changes reflect our commitment to keeping our stations fresh, relevant, and focused on serving our listeners.” -Vice President and General Manager Maurice Potts
What Remains Unclear: Radio One Dallas hasn’t detailed whether the changes will impact additional programming, staffing, or other dayparts across the cluster. The company also hasn’t provided specific details about when the new 105.7 RNB music strategy will take effect.
What It Means: The moves give Radio One Dallas a more defined identity across its three Dallas-Fort Worth brands. In particular, Smiley’s return gives 97.9 The Beat a familiar name for mornings, while 105.7 RNB gets a refreshed musical direction. Meanwhile, K104 retains several established personalities as the cluster adjusts its programming strategy.
Barrett Media produces daily content on the music, news, and sports media industries. Sign up for our newsletters to stay updated and get the latest information right in your inbox.
