"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."
Etcheverry will manage 35 stations in the California markets of Bakersfield, Fresno, Modesto, Monterey, Riverside, and Stockton, as well as the Spokane, Washington, market.
"This is imperative for us. You never know what’s going to happen with AI … So, just being at the beginning stages of it and really enhancing and jumping fully in has been really valuable for us as business."