Devonne Etcheverry has been promoted to iHeartMedia‘s Pacific Area president. She previously served as SVP/Sales for Fresno, Modesto, Stockton, and Bakersfield.
She fills the vacancy created by Steve Darnell’s move to Metro President iHeart Sacramento. (BMM 7/25)
Etcheverry will manage 35 stations in the California markets of Bakersfield, Fresno, Modesto, Monterey, Riverside, and Stockton, as well as the Spokane, Washington, market.
Dan Lankford, Division President for iHeartMedia, said, “Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton, and Bakersfield for iHeartMedia the last four-plus years. I’m excited to partner with Devonne to help grow her previous markets and bring that growth to the Spokane, WA, Riverside, and Monterey, CA, markets newly under her oversight as Area President.”
Etcheverry added, “I am so grateful and honored to be chosen as the next President of the Pacific Area. My journey with iHeartMedia has been nothing short of amazing, and I am excited about the new opportunities that lie ahead. I am committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”
Since 1997, she has held various roles at iHeartMedia Fresno, starting as a promotions assistant for Rhythmic Top 40 KBOS (B95). She then held a variety of sales positions before being promoted to the Regional SVP/Sales role in April 2021.
