Etcheverry will manage 35 stations in the California markets of Bakersfield, Fresno, Modesto, Monterey, Riverside, and Stockton, as well as the Spokane, Washington, market.
He previously served as Area President, where he was responsible for iHeart California clusters in Bakersfield, Fresno, Modesto, Monterey, Riverside, and Spokane, WA.
"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"