Etcheverry will manage 35 stations in the California markets of Bakersfield, Fresno, Modesto, Monterey, Riverside, and Stockton, as well as the Spokane, Washington, market.
He previously served as Area President, where he was responsible for iHeart California clusters in Bakersfield, Fresno, Modesto, Monterey, Riverside, and Spokane, WA.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."