"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"The long-running series has played a significant role in growing the UFC’s audience. It has also helped develop fighters who later became champions and stars."
"The arrangement resulted in more than 2.47 million viewers watching the fights on CBS, marking the largest audience the UFC has generated on traditional television in the last 10 years."
"If you were to ask me six months before our rights were up, give me your top three places you think you're gonna land. Paramount would not have been in the top three."
"I said, ‘Hey, would love to be able to do the show from the White House for the fight.’ And he goes, ‘Really?’ And I go, ‘Good?’ And he goes, ‘Yeah.’"
"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."