Tag: Darren McFarland

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

WNSR to Launch The McFarland Show with Darren and Justin McFarland

Radio BSM Staff BSM Staff -
“It’s great having two such talented, experienced and wonderful people joining our crew,” WNSR general manager Ted Johnson said.

Darren McFarland Out At 102.5 The Game

Radio BSM Staff BSM Staff -
"He joined the station in 2011, when it transitioned from a CHR format to sports talk. He also served as the studio anchor of the station's coverage of the Nashville Predators."

102.5 The Game Extends Nashville Predators Agreement

Radio Jason Barrett Jason Barrett -
ESPN 102.5 The Game has inked a new three-year extension through the 2020-2021 season with the Nashville Predators. The agreement solidifies The Game's position...

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."