Tag: Dave Williams

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

It’s Time for News Radio to Clean Its Clock

With radio, the top of the hour always begins with a self-aggrandizing, overly-produced introduction to a program I may have been listening to for half an hour already.

Is News/Talk Radio Creating a Nation of Cynics?

Talk radio and other traditional media are constantly exploited by slick professional manipulators of public opinion who operate at every level of political influence from the White House Press Secretary down to your local school district’s media department.

News Radio Answers the Question: What’s the Best Piece of Advice You’ve Ever Gotten?

The answers I’ve received so far are not necessarily related specifically to radio but rather to Life Its Ownself.

How Should News/Talk Radio Professionals Handle Endorsements?

The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.

KFI PD Robin Bertolucci: ‘We Don’t Have a Political Agenda as a Brand’

"We cover a lot of things. So that is not our only focus."

Media Bias and the Fight For Belief

Bias, like beauty, is in the eye of the beholder. If you agree with a particular viewpoint, it’s beautiful.

Radio — The Communication Business Where We Don’t Communicate

Corporate policies are cold and rigid.

The Rush Limbaugh Few Knew

Rush quietly and often anonymously gave much of his fortune to many worthy causes. He didn’t want that soft side of him to become public – he had an image to maintain.

Radio Isn’t Dead, It Just Has Amnesia

I hate to raise a problem without suggesting a solution but I’m as lost here as anybody. I do believe, though, that success in any business starts with talent, however you define it.

Finding Your Voice is One of the Toughest Jobs for News/Talk Radio Hosts

You’ll know when you’ve found it; it hits you the day you realize you've grown up when after years of just talking, you know who you are when you pop that mic.

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."