"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
"Next time you need a giveaway you can build a promotion around but don't have the budget to give away something of monumental value, consider looking inward."
"They like sports, but maybe don't love them. Maybe they do love sports, they just don't make it the center of their lives the way many of our P1s are known to do. All they want when they are in the car or at their desk is an escape."
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”