"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."
“It’s easy to wait for the stars to align perfectly to make decisions or stand pat because things are fine at the moment, but changing tomorrow’s outcome requires having a feel for what’s coming, and the conviction to act decisively. Not doing so can hurt your brand or crush your business.”
"When unprecedented situations happen, the way we respond has everything to do with our ability to recover. Equally as important is the speed in which we adjust."
This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”