Tag: Edison Research Share of Ear Study
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Why Radio Can’t Ignore the Edison Research Data About 13-34’s and In-Car Listening
The Edison Research data proves what we already knew. Younger audiences put much more emphasis on their phones. You can argue that the industry misplayed that push that's been steadily growing for years. But there's also time to rectify that, too.
The Digital Advantage Independent News Creators Can’t Afford to Leave on the Table
Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows
"Podcasts have historical momentum."
Smart TVs Emerging as Key Audio Platform, Edison Research Finds
Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).
In-Car Listening on Mobile Devices Nearly Doubles in Past Decade, Edison Research Study Shows
The report from Edison Research comes as an estimated 80 million Americans will travel more than 50 miles for Thanksgiving festivities this week, according to AAA.
Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."