Tag: ESPN 2

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

ESPN Announces New Women’s Final Four Alt-Cast Featuring Jess Sims as Host

Sports BSM Staff BSM Staff -
"Among the headliners is Ilona Maher, who will appear during both semifinal games and the championship."

ESPN’s College Football Playoff Formula May Not Work for the Super Bowl in 2027

Columns John Mamola John Mamola -
"For 12 years, ESPN has treated the College Football Playoff National Championship like its Super Bowl. Now, it finally has the real one. That does not mean it should treat it the same."

ESPN Has Run Out Of Ideas, But That’s Not A Bad Thing

Columns John Mamola John Mamola -
"At some point, we have to stop grading ESPN on the scale of what it used to be and start evaluating it on what the business demands now"

ESPN Establishes New WNBA Viewership Records in 2025

Sports BSM Staff BSM Staff -
"The network said this year’s playoff performance marked its most-watched WNBA postseason to date and the most-viewed across all networks since 1999"

ESPN, FOX Sports Open College Football Season With Massive Audiences

Television BSM Staff BSM Staff -
"FOX claimed the single largest audience with its Ohio State–Texas showcase, while ESPN and ABC delivered record-setting depth across multiple games and studio programming"

ESPN Doesn’t Eat Their Own Dog Food

Columns Dr. Ed Cohen Dr. Ed Cohen -
As a consumer, can’t I be offered something better?  And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?

ESPN Paying $85 Million Annually For F1 Contract Extension

Television BSM Staff BSM Staff -
As part of the deal, at least 16 races will air on ABC, ESPN, and ESPN2. The 2023 Formula 1 calendar currently has 24 races scheduled, leaving some to air exclusively on ESPN+.

Did The Manningcast Work?

Columns Andy Masur Andy Masur -
"The first show was great, but as is the case most of the time, there is room to grow."

The Greatest Threat To a Brand’s Success Is Itself

Columns Jason Barrett Jason Barrett -
Mark Cuban once said "work like there is someone working twenty four hours a day to take it all away from you." In the...

Is National Programming a Difference Maker?

Columns Jason Barrett Jason Barrett -
One topic that has been interesting to watch unfold over the past year has been the shift of local radio operators to take back...

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."