Tag: ESPN 2

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

ESPN Announces New Women’s Final Four Alt-Cast Featuring Jess Sims as Host

Sports BSM Staff BSM Staff -
"Among the headliners is Ilona Maher, who will appear during both semifinal games and the championship."

ESPN’s College Football Playoff Formula May Not Work for the Super Bowl in 2027

Columns John Mamola John Mamola -
"For 12 years, ESPN has treated the College Football Playoff National Championship like its Super Bowl. Now, it finally has the real one. That does not mean it should treat it the same."

ESPN Has Run Out Of Ideas, But That’s Not A Bad Thing

Columns John Mamola John Mamola -
"At some point, we have to stop grading ESPN on the scale of what it used to be and start evaluating it on what the business demands now"

ESPN Establishes New WNBA Viewership Records in 2025

Sports BSM Staff BSM Staff -
"The network said this year’s playoff performance marked its most-watched WNBA postseason to date and the most-viewed across all networks since 1999"

ESPN, FOX Sports Open College Football Season With Massive Audiences

Television BSM Staff BSM Staff -
"FOX claimed the single largest audience with its Ohio State–Texas showcase, while ESPN and ABC delivered record-setting depth across multiple games and studio programming"

ESPN Doesn’t Eat Their Own Dog Food

Columns Dr. Ed Cohen Dr. Ed Cohen -
As a consumer, can’t I be offered something better?  And for the advertiser, is showing me the same spot or even multiple executions 10-15 times over a few hours the best use of advertising dollars?

ESPN Paying $85 Million Annually For F1 Contract Extension

Television BSM Staff BSM Staff -
As part of the deal, at least 16 races will air on ABC, ESPN, and ESPN2. The 2023 Formula 1 calendar currently has 24 races scheduled, leaving some to air exclusively on ESPN+.

Did The Manningcast Work?

Columns Andy Masur Andy Masur -
"The first show was great, but as is the case most of the time, there is room to grow."

The Greatest Threat To a Brand’s Success Is Itself

Columns Jason Barrett Jason Barrett -
Mark Cuban once said "work like there is someone working twenty four hours a day to take it all away from you." In the...

Is National Programming a Difference Maker?

Columns Jason Barrett Jason Barrett -
One topic that has been interesting to watch unfold over the past year has been the shift of local radio operators to take back...

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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."