Tag: ESPN 97.5

Browse our Latest articles!

Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

0
"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Sports Radio’s Summer Ratings Report

Radio Jason Barrett Jason Barrett -
The Summer ratings book was released in early October to sports stations across the nation, and we do our best here at BSM to...

BSM Podcast – Season 3 – Episode 7 – Lance Zierlein – ESPN 97.5

BM Podcasts Jason Barrett Jason Barrett -
Episode seven of Season 3 of the BSM Podcast features a conversation with ESPN 97.5 morning host and NFL Network draft analyst Lance Zierlein....

The Sports Radio Spring Ratings Report

Radio Jason Barrett Jason Barrett -
The Spring book is out which means some are cashing bonus checks, and others are adjusting their strategies to place themselves in stronger position...

Zierlein and Granato Are Reuniting In Mornings

Radio Jason Barrett Jason Barrett -
Lance Zierlein and John Granato enjoyed a lot of radio success together before going in separate directions. But in the crazy world of sports...

BSM Podcast Episode 10: Sean Salisbury – SB Nation Radio

BM Podcasts Jason Barrett Jason Barrett -
As the BSM Podcast enters double digits, Jason Barrett ponders if the Embrace Debate mantra is as troubling as many claim it is. Jason...

Sports Radio Is Thinking But Not Acting Social

Columns Jason Barrett Jason Barrett -
Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...

Making Sense of The Latest Houston Ratings

Radio BSM Staff BSM Staff -
The Houston sports radio ratings were published this week in the Houston Chronicle, and I usually refrain from interjecting my opinion on other ratings...

Sports Radio 610 Continues To Lead in Houston

Radio Jason Barrett Jason Barrett -
The Houston sports radio ratings for the October book were published by the Houston Chronicle and not much has changed since we last looked...

Houston Sports Radio Stations Hit By Soft April Ratings

Radio BSM Staff BSM Staff -
The April ratings book in Houston produced softer results for its leading sports radio stations. The report from Nielsen covers the dates March 24...

Sharing Your Success With Your Audience

Columns Jason Barrett Jason Barrett -
Earlier this week I posted two stories highlighting the positive gains made in Nashville by 104.5 The Zone, and in Houston by ESPN 97.5....
1...345Page 4 of 5

Popular

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."