Episode seven of Season 3 of the BSM Podcast features a conversation with ESPN 97.5 morning host and NFL Network draft analyst Lance Zierlein. During the span of forty five minutes, Lance reflects on the twists and turns of his broadcasting career. He also offers insight into what goes into preparing for the NFL Draft, how he views media beefs between local hosts, why creating characters and delivering impressions is beneficial to a morning show, and much more.
TOPICS DISCUSSED WITH LANCE:
- Listening to sports radio and eventually moving into it
- How he landed a morning drive show with limited experience
- Leaving 610 and moving to KGOW and how it happened
- Why he left KGOW despite loving the atmosphere
- Moving to SportsTalk 790 and why he made the jump
- Considering an opportunity to host in the Bay Area
- What the preparation process involves for a draft analyst
- Introducing characters and impressions in morning drive
- How he feels about public feuds between sports radio hosts
- Sean Salisbury’s decision to not discuss anthem issues
- Quick Hits: Why he does it, Smartest mind, Biggest concern, Favorite character
FROM THE GUEST
Lance’s Twitter handle: @LanceZierlein
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
