While social media is essential for specific campaigns, sports radio's concentrated and loyal audience provides advertisers with a unique opportunity to connect meaningfully with credibility.
“Nobody makes decisions in a vacuum. It’s a matter of understanding the markets, analyzing the research, reviewing the ratings, and placing a focus on the importance of cross platform content creators.”
Season 3 of the BSM Podcast begins with an appearance by ESPN Radio Senior Vice President Traug Keller. The 20+ minute conversation conversation covers...