Tag: ESPN Social

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

ESPN Digital, Social Earns Strongest Month Yet Reaching 82% of U.S. Adults

Sports John Mamola John Mamola -
"Across ESPN Digital, YouTube, and social platforms, total unique fan reach jumped 8% compared to April 2025 — growing from the 196.6 million reported in March."

ESPN Extends Sports Digital, Social Winning Streak to 57 Months In March

Sports John Mamola John Mamola -
"ESPN led every major digital category in March. Across ESPN Digital, YouTube, and social platforms, unique fan reach climbed 1% year-over-year."

ESPN Hires Roxanna Scott as Senior Vice President, Editor in Chief

Sports BSM Staff BSM Staff -
"It’s an honor to lead the newsroom at ESPN, the global leader in sports news"

ESPN Attains Top Finish in Sports Digital, Social in March

Television BSM Staff BSM Staff -
"The ESPN App garnered 28.4 million unique fans throughout the month of March, a metric more than four times its closest competitor along with the next seven non-ESPN apps combined."

ESPN Attains Top Finish in Sports Digital, Social in February

Business BSM Staff BSM Staff -
As the company continues to maintain its stellar presence across these platforms, ESPN Social accrued 1 billion engagements in a month for the first time ever.

ESPN Social Becomes First Sports Media Brand to Attain 1 Billion Actions in Single Month

Television BSM Staff BSM Staff -
The data takes into account combined actions from users across Facebook, Instagram, X and TikTok.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

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"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."