Tag: Evan Shapiro

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Did Graham Bensinger Cross a Line With His Mike Macdonald Interview Release

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"In an era when every conversation can become content, there should be no gray area when it comes to what is and isn't on the record."

AM Radio Is on Life Support, and the FCC Helped Put It There

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AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

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"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

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"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

100.3 The Sound’s Lasting Legacy With ‘The Backstagers’

Columns Mike Stern Mike Stern -
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.

Behind The Song Podcast Bridges Classic Rock Generation Gap

Columns Mike Stern Mike Stern -
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.

How the Classic Rock Radio Format Can Connect With Gen Z And Millennials

Columns Mike Stern Mike Stern -
In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.

What Is the Media Rating Council, and Why Does it Exist?

Columns Dr. Ed Cohen Dr. Ed Cohen -
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."

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AM Radio Is on Life Support, and the FCC Helped Put It There

Columns 0
AM's demise is connected to terrible content. Can AM rise again? It's all about content.

Warren Kurtzman of Coleman Insights Wants Radio to Prove Its Brand-Building Power

Features 0
"We need something that more effectively demonstrates the impact that we have for advertisers."

How Matt Chernoff Evolves From One Legendary Chapter to the Next at 680 the Fan

Features 0
"I’ve always taken pride in the fact that I can work with different people. I don’t want this show to sound like Chuck & Chernoff because that chapter is closed."

Is Syndication Making Radio Better or Just Cheaper?

Columns 0
"If you can't win that fight at home, you're not ready for somebody else's town."