Tag: Evan Shapiro
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100.3 The Sound’s Lasting Legacy With ‘The Backstagers’
Instead of the goal being to ask people what they thought about the station and gather information, it was about giving them access to the station and creating an open dialogue.
Behind The Song Podcast Bridges Classic Rock Generation Gap
It’s this sort of approach to repackaging the world of Classic Rock that provides the best opportunity to tap into the passion for the music we see in younger generations without expecting them to listen to the radio.
How the Classic Rock Radio Format Can Connect With Gen Z And Millennials
In the user-centric era, the currency is not reach, it's love. Cater to the fans who love your stuff, and their passion will fuel your flywheel.
What Is the Media Rating Council, and Why Does it Exist?
"Measurement suppliers don’t have to apply for MRC accreditation, but many on both sides of the table consider the double checkmarks a necessity to be a serious player."