"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
It’s never too late to reevaluate that plan and ensure your station is fully equipped to provide the listening audience with the best coverage possible.
Our industry has been through a lot of challenges. Seemingly, the changes can create uncertainties in our lives. These moments can be very good, but things change.
There was once a time in America when journalists were respected as truth-tellers and reliable sources of information. That was before so-called “advocacy” reporting reared its ugly head...
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."