"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
This same strategy can apply to a story that may pre-date your time in the market where you’re hosting your show. Study up, but lean on those who know.
"There's so much free content out there. Like we have 38, 39 states about to be 40 states coming on board, and the more states that come on board, the more mainstream that gambling has gotten."
"It's just about reaching the most people where they're at. That's how we went about it. We just learned early on to always try to be a step ahead in what's coming."
“If you’re gonna literally sit there and want to spend an hour or two, I got to make sure it’s entertaining, you’re engaged, but also informed and not gonna hit the button."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."