"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."
"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
"...I think the videos do so well because they’re lower production and it feels that you’re just in a room with all of these teams talking to each other in a meeting."
While smaller outlets are beginning to use AI to write their story, larger outlets are relying on algorithms to provide clicks. Neither option is practical.
We've seen former players jump directly to the booth, with varying levels of success. Have the NFL TV partners learned their lesson by being burnt in the past?
"I was like, 'This is the greatest sandbox in the world.' If you're a creative person who likes running shows and businesses, this is the ultimate place to land. There's no one else that does what we do."
"I was obsessed with football from an early age. Of course, I envisioned being the man and winning Super Bowls, never having to work again. That obviously didn't happen, but I knew media was an option."
""So when you try to understand the context of where we are today by understanding where we've been in the past, I think it makes it easier for many people to realize that, whatever you feel about the current political environment, this too is going to pass."