"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
Since Jack Benny and Bob Hope moved to television and Milton Berle and Sid Caesar were on top of the Nielsen TV ratings, radio has had to accept a “more humble slot in the media landscape”.
"Our job is to kind of remind the establishment and the powers that be that these people who look like me basically have built the country. And we can't forget them.”
The most cliched basic radio rule is to talk to one person, and visualize that person as you speak...it's silly because you're talking to many thousands of people and you know that.
When at the start of the show, Schein says, “Buckle up buttercup, we’re ready to shine,” you are about to be bombarded with an explosive barrage of sports opinion and commentary.
By first defining values, then carefully selecting an event sponsorship, efficiently staffing them with employees or temp agencies, and following up with purpose, companies can create value for themselves and their community.
"You hope if you have a successful lineup, which we do right now, it lasts for years and years, but you just don't know so you always have to be ready.”
"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."
"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."