Tag: Featured

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Dianna Russini’s Return Was a Success But Now Comes the Hard Part

"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."

How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Shannon Sharpe is the Embodiment of a Renaissance Man

Sharpe seemed to be the quintessential example of how the loudest guy in the room is not always the most insightful...Times have changed.

Does Radio Have a Plan to Cash in On 2024 Political Advertising?

We need to keep beating our drum because if not, TV’s monopoly on the bulk of political dollars will only continue.

Merrill Reese Has Shaped the Sound of Football in Philadelphia on WIP

"I don’t care if it’s the preseason game or the Super Bowl – you want to be at your best, and you prepare to the nth degree."

The Thin Mint of Effort Radio Ad Sales Strategy

The Thin Mint Strategy is a recipe for success, and once you have just one, you will finish the box before you know it!

Barrett News Media’s Top 20 National News/Talk Shows of 2023

"A total of 62 national shows were eligible for voting consideration in the National News/Talk Shows category."

Al Michaels Deserved Better From NBC

Michaels is a legend. Imagining an NFL postseason without him is hard to do. It’s also difficult to believe that NBC would do him like this as well.

Too Many Hats, Not Enough Heads: When Media Staffers Are Asked to Do Too Much

"The media is your business, and to do it right costs money. If your business plan doesn’t factor in the cost of doing things right, then you’re doing things wrong..."

As 2024 Approaches, What Are News/Talk Radio Professionals Focused On?

What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?

Barrett News Media’s Top 20 Major Market News/Talk Afternoon Shows of 2023

"A total of 37 shows appeared on ballots turned in by our executive panel in the Major Market Afternoon News/Talk Shows category."

NBC News Daily Continues to Top GMA3 During Midday Network Battle

Since the behind-the-scenes affair between Amy Robach and T.J. Holmes was revealed, NBC News Daily topping ABC's GMA3 in adults 25-54 has been a regular occurrence.

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How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Why Local News/Talk Radio Hosts With Big Egos Risk Unemployment

"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."