Tag: Featured
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Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
1010 WINS Maintaining Growth One Year After Adding FM Simulcast
"Not only did we see pretty explosive growth, the key is we've maintained that growth a year later. People came and they stayed."
John Howell is Concerned About the Present and Future of News/Talk
"Terrestrial radio has painted itself into a position now where everybody is going to have to find their small but loyal audience."
News/Talk Radio Can’t Be All Doom And Gloom All The Time
The overwhelming majority of listeners are never going to be upset when you share important life moments with them. It makes you more relatable as a personality...
Zach Leonsis is Building Monumental Sports Network for the Fans
"While the RSN business has had plenty of editorial around its demise, I would not conflate the demise of an RSN system with the value of the local rights."
Mike Greenberg Has Completely Reinvented Himself
There is a new Mike Greenberg. He has traded in his tie for an open collar and beard. The best part of the current-day Greenberg is that he’s having fun.
Why Sports Radio Advertising Works at Christmas
Men's significant role in holiday shopping, last-minute shopping tendencies, and diverse interests make them an ideal target audience.
Al Michaels Deserves the Benefit of the Doubt
These announcing jobs may look easy, but that’s only because of the extremely talented men and women who hold these positions.
Talk Radio Needs to Reimagine Call Screening
Allowing listeners on the air does provide a certain risk. It can even be dangerous, exciting, and fun.
98.5 The Sports Hub, Debbie Kenyon, James Brown, Rich Eisen Honored at 2023 NAB Marconi Awards
The NAB recognized several sports radio stations and personalities from the ceremony on Wednesday night in New York City.