Tag: Featured

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Dianna Russini’s Return Was a Success But Now Comes the Hard Part

"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."

How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

WIP’s Hugh Douglas Wants to Be a Radio Guy Who Played in the NFL

"It still kind of blows my mind when I go to different places how people react because I haven’t played football in damn near 20 years.”

Why Was College GameDay at James Madison Instead of Oregon State?

“It’s hard to imagine College GameDay picking anywhere other than Corvallis if Pat McAfee had not doubled down on a feud with the remaining Pac-2 schools earlier this season.”

How News/Talk Radio Can Combat the All-Christmas Surge

While you may not be able to fight the all-Christmas station in your market with music, you can understand the dynamics better with the information you have in-house. 

Cenk Uygur Believes Radio Cannibalized Itself

"Conservative talk radio has driven itself into a cul-de-sac, and they don't know how to get out of that dead end, and I'm not sure they ever will. That's problem number one enough to kill the entire industry."

3 Free Marketing Tools for Radio Hosts to Cut Through an Overcrowded Space

There are three tools that local hosts can use to their advantage to cut through, and they cost $0. 

Accidental or Not, Mike Mulligan Has Cemented His Legacy at 670 The Score

"I think that there is a generational love of sports in this town."

Four NFL Analysts Are Proving Quality is Better Than Quantity

As the NFL season gets meaty, Riddick, McIntyre, Canty, and Ryan are serving up a filet mignon of analysis – quite rare in this medium and very well done.

Customer-Centric Strategy For Reaching Radio Ad Buyers

This strategy will only take 30 seconds of research before your next discovery or cold sales call.

Greg Hill Signs Contract Extension at WEEI

"We are thrilled to extend Greg’s contract and keep the momentum going for his award-winning morning show."

One Question Every News/Talk Radio Host Needs to Answer Truthfully

Everyone hates listening to themselves. Everyone. Now, since that is a truth, we can all agree on why should you listen to yourself.

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How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Why Local News/Talk Radio Hosts With Big Egos Risk Unemployment

"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."