Tag: Featured
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6 Speakers Added To The 2024 BSM Summit Lineup
"Two of these individuals have built successful careers as on-air talent. Four remain involved in management and programming roles."
Rob Kendall Grew Up on a Steady Diet of WIBC
"Stations that continue to do well are stations that attract an audience because they give people something that you can't get on the internet."
WEEI is Focused on Evolving Under the Direction of Mike Thomas
"I want to continue on the road of 'Hey have you listened to WEEI lately?' If you consume the station now compared to pre-COVID and before, it’s a different product and I think people would enjoy it.”
Is Mark Davis Nuts Asking Media Member to Advise Raiders Coaching Search?
“I am not a fan of turning to Gray to help determine the future of the Raiders at all, but I don’t think the idea of using the advice of a prominent, long-tenured member of the media is entirely absurd.”
Nielsen DDI Measurement Metric is a Ruse
This column will explain what it is and further, why it may be the most useless metric in radio audience measurement.
620 WTMJ’s Jeff Wagner Worked Through the Golden Age of Talk Radio
"It was an amazing period where we had all of that stuff going on in the world. We had some big local issues.
All this happened in a couple of years, and I got to be at the epicenter of this."
Lauren Jbara is Ready to Shine on the National Stage
"I’m excited to grow and learn in a different way."
News/Talk Needs to Work With, Not For, the Sales Department
There’s always that fine line between helping the bottom line and doing what’s in the best interests of the station, and ultimately the listener.
Alex Rodriguez, David Ortiz, Derek Jeter Underwhelm on MLB on FOX
Rodriguez, Ortiz, and Jeter are A-list baseball personalities. Here’s hoping they remain motivated to move their broadcast talents into that lofty stratosphere.
How to Supercharge Radio Ad Sales with Data, Proof, Testimonials
The power of data, proof, and testimonials is a potent cocktail. Down it for better-targeted outreach.