Tag: Featured

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Dianna Russini’s Return Was a Success But Now Comes the Hard Part

"Russini doesn't need to win over every critic, nor does she need to answer every question thrown her way. But she does need to give people a reason to keep tuning in beyond their curiosity about her personal life."

How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Mike Breen is Ready For Whatever The NBA Season Brings

"I’ve had an amazing set of teammates my entire life."

How Radio Sellers Can Beat the ‘What’s In It For Me’ Question

We often get caught up in showcasing the bells and whistles of our stations—the audience reach, the sophisticated technology, and the awards we've earned -- that we don't answer essential questions.

3 Tips on How to Get Station and Market Research Without the Whopping Budgets

Many of us have not seen research in a while. I am going to give you some poor man tips for getting the pulse of your community. 

Which Network Has the Best NFL Pregame Show?

I watched for chemistry on the panel, the personality of the group as a whole and the value of the information the show provided to get me ready for the game.

KNBR Cuts Staff, Including Hosts Paul McCaffrey and F.P. Santangelo

Adam Copeland, who was tabbed as Program Director of KNBR earlier this month, revealed the cuts at the end of his program co-hosted by Tom Tolbert Wednesday afternoon.

Meet The Podcasters: Mina Kimes, ESPN

"I think fans are smarter than ever now. Because football is such a big tent, you can find pockets of the audience with every level of knowledge and preference for analysis."

Kristina Koppeser Knows the Importance of Pushing News Radio to the Digital World

"People look to you for information, and they will get it wherever they can find you. Being in those spaces is important."

Is the NFL Really an Unchallengeable TV Product?

If most opportunities to watch the NFL in primetime are regarded as miserable, is there really no way to beat the league in the ratings or has no one actually tried?

Talk Radio Still Has the Power to Ignite Audiences

“Opinion is really powerful because you can have a conversation and explore ideas. At least the listener can hear an issue to get fleshed out.”

Republican Primary Debate on NBC Sees Less Than 7 Million Viewers

It also picked up an additional 650,000 viewers when including the debate’s other available platforms like Peacock, NBC News Now, and NBCNews.com.

Popular

How Tara Palmeri Built a Digital Media Startup From the Ground Up

"This was a natural place for me to go: to write for myself in my own name, directly to my audience, and have that kind of intimate connection and really pursue the stories that I wanted to pursue."

What Leaving Radio Taught Me About Staying in the Business

"Outside the building, I kept translating everything back into it.."

How Phil Mackey Took SKOR North From Whiteboard to Marconi

"The fact that a small number of people can be so mighty across all these platforms is a testament to how awesome our staff is."

Why Local News/Talk Radio Hosts With Big Egos Risk Unemployment

"News/talk stations are largely syndicated, and the local shows, which used to feature a host, producer, and board operator/phone screener, are largely a thing of the past. What does this mean? If you are a local host on a radio station, having a large ego is an invitation to unemployment."