Tag: Featured
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ESPN Still a Cash Cow in Changing World
“The people using the information to make content will focus on the word ‘down.’ The people using the information to make investments will focus on the word ‘billion.’”
Should You Pay For News/Talk Radio Guests?
If adding targeted, interesting, appointment-listening guests to your station can make a sizable impact on your ratings.
Jim Costa is Waiting His Turn at 97.1 The Ticket
“I can’t try to be Stoney. No one can. He’s one of a kind. I can just be myself..."
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Blake Taylor Has Seen Both News Radio and KMJ Change During His Tenure
"These days, you're running multiple social media sites, multiple podcasts that you're in charge of, and streaming that you must maintain."
Erin Andrews is Always in the Middle of the Action
"It’s fun, and FOX allows us to have a personality, which I’m really, really grateful for."
ESPN’s Laura Rutledge is a Sports Media Rarity
Rutledge has done anything but stay in her lane. She has shifted into overdrive, kicked in the turbochargers, and broken from the pack.
3 Tips for Maximizing Radio Advertising Impact with Social Media Influencer Strategies
Your radio cluster could be the solution small and mid-sized business have been searching for.
Mastering This News/Talk Radio Skill Can Grow Your Ratings
Imagine being at a diner and a person coming up to greet you and a friend at a table. Do you leave the new person out? No, you introduce your friend and fill the person in on the conversation.
The Walt Disney Company Reveals ESPN’s Financial Data
For the nine months ending on July 1, 2023, ESPN generated more than $12.5 billion in revenue.