"What I'm hearing more from friends behind the scenes is that they love the type of tension and drama that has been created from that. It's almost become something they look forward to tuning in and seeing."
Like radio advertisers, it is easier to sell podcast advertising to companies already using pods. You have to have an excellent match for them or a new idea.
"There’s credibility with ESPN, there’s credibility with the Sox, there’s credibility with the Bears. I think we were already strong. Now we’re just even stronger.”
"What I'm hearing more from friends behind the scenes is that they love the type of tension and drama that has been created from that. It's almost become something they look forward to tuning in and seeing."