"The North Star is to honor the relationship between audience and creator. If we’re going to tap into that commercially, we need to respect that foundation and not cheapen it just to try to push stuff out in a more efficient way, or to substitute."
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"This is a strategic move aimed at making things easier for the reader, and showcasing the best of two great brands and formats on one kickass supersite."
"Endorsement partnerships renew 4x—6x better than non-endorsement deals and can last for years, withstand every business downturn, budget cut, or even a pandemic."
The biggest shift in 2021 for conservative media is playing the role of the opposition, with their preferred party no longer holding control of the White House. In fact, as a business model this vantage point has traditionally held the biggest upside, in terms of ratings and revenue.
Payne is an unabashed champion of American prosperity. He has been a leading voice this year, promoting both the pre and post-pandemic economic boom, which has brought opportunity for citizens across the economic spectrum.
"With football, we wanted to ride the roller coaster and let football lead the way. Let the film lead the way. We're not coming up with crazy hot takes. What we will give is informed opinion on where your team is and can get better."
"If you ask me, am I recreating my financial future with this? The answer is no. If you ask me, is it clear that I'm reaching people who I wasn't reaching before because I have more content out there? The answer is yes."
"When talent starts publicly pushing back against the direction, narrative and formula that executives have relied on for years, perhaps it's time for those executives to listen."