"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
"The stations that succeed won’t necessarily be the ones with the deepest soccer knowledge. They’ll be the ones that recognize the scale of the moment and strategically find a way to insert themselves into it."
"One engaged applicant will get the job of a lifetime to experience and celebrate every story, every nation and every exhilarating moment that defines the beautiful game."
"For a growing share of fans, the World Cup isn't just watched, it's listened to. In a tournament defined by global narratives and cultural pride, the brands that win may be the ones that show up where fans are listening."
"Americans want to come together and celebrate this country, even if it’s just for a few hours. Currently, there’s very few things unfortunately that enable us to do that. This World Cup could do that and celebrate the country through the lens of soccer."
"Twellman will serve as a correspondent throughout the tournament, contributing analysis and commentary across Yahoo Sports shows and digital platforms."
"We can’t wait to have him with us throughout the tournament, delivering insights like only Zlatan can, for what promises to be must-see television in his first time as a FIFA World Cup analyst."
"By spotlighting FIFA’s premium content and unlocking new opportunities for media partners and creators, this agreement will engage global fans in ways never seen before."
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.