"Mexico's 2-0 victory over South Africa drew 6,309,000 viewers on Thursday. That total makes it the most-watched Men's Opening Match and non-USMNT FIFA World Cup Group Stage telecast in English-language U.S. history."
"The back and forth was absolutely engaging and teaching, understanding their mindsets of who made them them and what separates certain athletes from others."
"Inventory has expanded significantly. FIFA’s move from 32 to 48 teams adds 40 matches. More matches mean more commercial opportunities for both FOX Sports and Telemundo."
"For the first time ever, fans across America can watch the FIFA World Cup Final Draw live on broadcast television and get immediate expert analysis from some of the game’s most respected voices"
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."