We are living through a media revolution, and if anyone claims to know where things are going, be sure to check back in a few years and see how far their projections were from reality.
While competitors like Disney, Paramount, and NBCUniversal poured billions of dollars into platforms, infrastructure, and original content, FOX largely sat back. Some criticized the company for moving too slowly. But patience paid off.
"Our CPMs and national pricing for Fox News are up over 45%. That’s still a long way between the CPM pricing of Fox News and the broadcast networks that we compete against."