"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."
For South Carolina from 7-9 p.m. on Saturday, Feb. 24, the three major cable news outlets — Fox News, MSNBC, and CNN — combined to deliver 4.32 million viewers...
"Marketers can now use audio as an addressable and measurable performance channel at a national scale; with the same accountability they expect from every other part of their media plan."