Tag: Fred Jacobs

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

TechSurvey 2026 Showed AM/FM Radio Listening Declining, Digital Growing and We Won’t Ignore It

"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."

Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%

"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."

YouTube Weekly Usage Hits 62% Among Heavy Radio Users, New Jacobs Media Data Shows

Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.

The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers

"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."

Why Radio Stations Can’t ‘Tweak’ Their Way to Growth

"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."

The Industry According To…Fred Jacobs, Jacobs Media

"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."

The Final Conversation with Pierre Robert

"I’m going to do my best to capture everything we discussed and do justice to the thoughts and stories of a person I didn’t know well but also felt like I knew instantly."

Pierre Robert Belongs in the Radio Hall of Fame and the Rock and Roll Hall of Fame

"Pierre was 70 years old when he passed, and was as successful and important today as he was in the 80's, 90's, 00's and 10's."

Toast to 10: How Barrett Media Has Benefitted Media Researchers

"Having a brand that covers the external and internal trends that are impacting us is vital."

Is a ‘Digital First’ Approach for Radio Companies Too Little Too Late?

"I wish it would have been a conversation 20 years ago, 10 years ago, and even five years ago, at least in more places than it actually was."

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.