Tag: Fred Jacobs
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How to Network Smarter at The Barrett Media Summit
"Success won't be determined by how many sessions you attend. It will be determined, instead, by the quality of the relationships you build."
TechSurvey 2026 Showed AM/FM Radio Listening Declining, Digital Growing and We Won’t Ignore It
"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."
Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%
"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."
YouTube Weekly Usage Hits 62% Among Heavy Radio Users, New Jacobs Media Data Shows
Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.
The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers
"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."
The Final Conversation with Pierre Robert
"I’m going to do my best to capture everything we discussed and do justice to the thoughts and stories of a person I didn’t know well but also felt like I knew instantly."
Pierre Robert Belongs in the Radio Hall of Fame and the Rock and Roll Hall of Fame
"Pierre was 70 years old when he passed, and was as successful and important today as he was in the 80's, 90's, 00's and 10's."
Toast to 10: How Barrett Media Has Benefitted Media Researchers
"Having a brand that covers the external and internal trends that are impacting us is vital."