Tag: Fred Jacobs
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The Persuadable Middle Is Music Radio’s Real Opportunity
"The persuadable middle doesn't need another argument about why radio matters. They need us to remove some of the reasons they're afraid to buy it."
3 Must-Watch Barrett Media Audio Summit Panels For Non-Attendees
I could write another 10 takeaways, but hopefully this gives you the incentive to start diving in and watching on YouTube.
News/Talk Radio Can’t Afford to Treat Digital as an Afterthought Anymore
The shift to digital isn't some looming threat anymore — it already happened, and a lot of the format missed the boat. Now stations need to swim to catch up.
How to Network Smarter at The Barrett Media Summit
"Success won't be determined by how many sessions you attend. It will be determined, instead, by the quality of the relationships you build."
TechSurvey 2026 Showed AM/FM Radio Listening Declining, Digital Growing and We Won’t Ignore It
"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."
Jacobs Media Techsurvey 2026: AM/FM Radio Listening Hits All-Time Low as Digital Surges to 44%
"Last year, broadcast was five points higher, and digital was five points lower. So there's been meaningful movement this year."
YouTube Weekly Usage Hits 62% Among Heavy Radio Users, New Jacobs Media Data Shows
Of the 62% who said they use the digital video platform weekly, 34% said they were daily users of the platform.
The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers
"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."
Why Radio Stations Can’t ‘Tweak’ Their Way to Growth
"Tweaks may seem small, but if a brand makes a lot of them, they’ll add up quickly. That can be a problem."
The Industry According To…Fred Jacobs, Jacobs Media
"I would expect more consolidation in all forms of media and entertainment. The more sources for content, including thousands of YouTube channels, the harder it will be to amass a big audience and make a profit."