"Tom Brady is going to be atrocious at broadcasting...he'll make more money in a year than I'll see in my entire lifetime, including any money I make on investments," Toucher said.
"He’s someone that I talk to who makes me laugh in my personal life, he’s extremely talented with production and he’s been quite frankly underutilized here at this radio station."
Most sports radio talent searches take place behind closed doors with strict vows of secrecy. But 98.5 The Sports Hub isn't like most sports radio stations.
I would counter that he is worse than most of the guests that they have on. They have comedians on and stuff that are paid to entertain. Bill Belichick – that’s not him..."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."