In an age when Instagram feeds are carefully curated highlight reels, TikTok is littered with filters and effects, and artificial intelligence is capable of creating photorealistic deepfakes, audiences are searching for something that feels genuine.
"Barrett finds countless ways to provide tools the industry can use to succeed. Ask this question again in ten years, and I am confident the number of ways will have doubled."
Instead of national outlets grooming their next star internally, they’re scouring the internet for creators who have already proven they can generate an audience.
"It was a little hard to watch at times, but at the same time, I commend him for going on. And I commend Jesse Watters for having him on. I hope there’s more of it still ahead.”