Tag: Garrett Searight
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The Dumbest Rule in News/Talk Radio — and Why Hosts Should Break It
The hosts who build real, lasting connections with their audiences aren't the ones who follow every internal directive without question.
Why Tucker Carlson’s Principles Are Now His Biggest Enemy
Here's the uncomfortable truth about independent conservative media: the audience doesn't want to be informed. They want to be confirmed.
Why MS NOW Stopped Fighting the Bias Label in Daytime
Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.
Fox News Doesn’t Need Your Trust to Win
Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.
How Lisa Dent Found Her Home at Legendary WGN Radio
"I've never had enough room to talk on music radio. Filling an hour with conversation has never been an issue for me. I already knew what connected with this audience because this audience is Chicago, and I've worked in this city for the past 25 years."
How Collette Turns Radio Talent Into Travel Ambassadors — and Revenue Drivers
"Travel demand is off the charts, and we don't see it slowing down."
Is TikTok the New Talent Pipeline for Cable News Networks?
TikTok — and platforms like it — may represent a new kind of farm system. Creators there are developing communication skills, building audiences, and proving they can hold attention in an unforgiving environment.
Talk Radio Hosts Should Ask This One Question After Every Show
What piece of information, what opinion, what story did you share that someone felt so moved by that they'd bring it up with a coworker or fire off a text about it? If the honest answer is "I don't know," that's the problem worth solving.
FOX Played the Streaming Long Game and It Paid Off with Roku
While competitors like Disney, Paramount, and NBCUniversal poured billions of dollars into platforms, infrastructure, and original content, FOX largely sat back. Some criticized the company for moving too slowly. But patience paid off.
Lesley Stahl’s 60 Minutes Extension Is a Band-Aid, Not a Fix
For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.