"David battled stage four renal cell cancer for six long years. It metastasized to his bones two years ago. He never stopped fighting or trying new treatments."
The next two years will almost certainly bring another seismic change. It could be technological, it could be cultural, and it could come from outside the podcast industry entirely.
It sparks nostalgia, it encourages pride, and it lets us celebrate the work we do. But if the celebration stops there, we’re wasting a chance to keep radio top of mind in the conversations that matter.
By shedding the traditional brand tie, MS NOW can finally lean into what it already is, and doesn't have to worry about what effect that might have on it's network counterpart.