Cable companies can't afford to be held hostage by channels and vice versa. So, cable channels like ESPN need to use the one bullet left in the chamber.
I've long believed a sports radio needs a regional -- not national -- approach. Cumulus is going to give it a shot in a test market. What will the future hold if it works?
The content he'll create will continue to be entertaining as hell. But is an unfiltered Dave Portnoy the best thing for Barstool Sports, the media company? The business?
ESPN tried to launch their own mobile company, for Pete’s sake. It obviously wasn’t going to let the billion dollar sports betting industry just pass it by.