Tag: Gary Berkowitz
Browse our Latest articles!
Programming Against The All-Christmas Station In Your Market
If you are not the All-Christmas station, what is the best strategy to keep your cume from migrating for the holiday season?
How About a Halloween Spooky Format Flip
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.
How Should Music Radio Navigate Artist Endorsements In The Current Political Climate?
“Artists offering opinions and inserting themselves into the political arena is nothing new. There have been many artists over the years who have been vocal about their beliefs and politics.
Consultant’s Corner: Gary Berkowitz
It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.
Classic Hits 92 Mix FM Launches In Scranton/Wilkes-Barre, PA
Positioned as “The Best Variety of the 70s, 80s, and 90s,” Gary Berkowitz consults the station, calling the station's presentation Classic Top 40.