Tag: Gary Berkowitz

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Programming Against The All-Christmas Station In Your Market

Radio Jeff Lynn Jeff Lynn -
If you are not the All-Christmas station, what is the best strategy to keep your cume from migrating for the holiday season?

How About a Halloween Spooky Format Flip

Columns Robby Bridges Robby Bridges -
It’s easy to say there is not an equivalence with Christmas music, but there are about 20 that test as superpowers and then lots of alternate versions and filler; Halloween is no different.

How Should Music Radio Navigate Artist Endorsements In The Current Political Climate?

Radio BMM Staff BMM Staff -
“Artists offering opinions and inserting themselves into the political arena is nothing new. There have been many artists over the years who have been vocal about their beliefs and politics.

Consultant’s Corner: Gary Berkowitz

Consultants Corner Jeff Lynn Jeff Lynn -
It’s probably the most consistent and resilient of all the legacy formats. Does it have its ups and downs? Yes, but it is consistent.

Classic Hits 92 Mix FM Launches In Scranton/Wilkes-Barre, PA

Music BMM Staff BMM Staff -
Positioned as “The Best Variety of the 70s, 80s, and 90s,” Gary Berkowitz consults the station, calling the station's presentation Classic Top 40.

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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

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Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.