"Some advertisers have taken that and run with it, some of the old school agencies and advertisers are just not prepared to go digital and I understand that."
Norsan has appointed Edgar Saucedo as Southwest Market President overseeing all of the company's Texas operations and Ramon Loo as Austin Program Director.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."