"Google’s innovation with generative AI has changed how people discover information and content, and now those tools will help us explore new ways to discover and engage audiences.”
"The cuts are expected to impact primarily off-camera roles, signaling a continued focus on streamlining internal operations rather than making on-air changes."
The company earned $11.4 billion in advertising revenue during 2025's fourth quarter, up from $10.5 billion during the prior year's fourth quarter, and up from $10.3 billion during 2025's third quarter.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."