YouTube has grown into a digital behemoth, generating $60 billion in revenue during 2025 alone, new disclosure files show.
Between advertising revenue, and subscription revenue from services like YouTube Premium TV, and the YouTube TV streaming platform, the company reported more than $60 billion during the year. It shared that it had 325 million paid subscriptions during the fourth quarter across its wide array of options.
The company earned $11.4 billion in advertising revenue during 2025’s fourth quarter, up from $10.5 billion during the prior year’s fourth quarter, and up from $10.3 billion during 2025’s third quarter.
“We continue to drive strong growth across the business. YouTube’s annual revenues surpassed $60 billion across ads and subscriptions; we now have over 325 million paid subscriptions across consumer services, led by strong adoption for Google One and YouTube Premium,” said Alphabet and Google CEO Sundar Pichai. “And Google Cloud ended 2025 at an annual run rate of over $70 billion, representing a wide breadth of customers, driven by demand for AI products.”
Overall, Alphabet — the parent company of Google — reported $114 billion in revenue in 2025. That figure represents an 18% increase compared to the previous year.
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