Tag: Gordon Borrell
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72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows
Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.
Audacy Must Begin Telling a Better Story to Those Inside the Walls
"If Audacy truly believes its story is as strong as it claims, now is the time to prove it—not externally, but internally. Culture doesn’t follow strategy. It follows trust."
Audacy CEO Kelli Turner: I Think We Have a Great Story, We Don’t Always Do a Great Job of Telling It
"The amount of data and research, the case studies, and the story are very compelling."
Radio Digital Revenue Surpasses $2 Billion, Is Largest Growth Driver New RAB Data Shows
“Digital has moved from being a nice add-on to a primary growth engine.”
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.
Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."