Tag: Gordon Borrell

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NFL Executive: League Declined Invite To Hearing On Sports Broadcasting Act Of 1961 Over “Balance” Of Witnesses

"This panel, led by Congressman [Scott] Fitzgerald, who's right there in Wisconsin, has witnesses solely on one side of the issue. There is no effort. We've offered many witnesses, and there's no effort to have a balanced group."

Former RAB Executive Vice President George Hyde Dies

The Radio Advertising Bureau (RAB) is mourning one of...

David Samson: Pat McAfee Will “Toe The Line” More With Reported ESPN Extension Dollar Figure

"That is not an indictment of Pat [McAfee]. It's not an indictment of Disney. It's the reality of the relationship that exists between the people who pay and the people who get paid."

Newsmax Adds Emma Rechenberg to ‘First Edition’ Morning Show

"We’ll talk politics and news of the day, plus so much more. Hope you’ll tune in!"

72% of Local Advertising Now Spent on Digital, New Borrell Data Shows

"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."

60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows

Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.

Audacy Must Begin Telling a Better Story to Those Inside the Walls

"If Audacy truly believes its story is as strong as it claims, now is the time to prove it—not externally, but internally. Culture doesn’t follow strategy. It follows trust."

Audacy CEO Kelli Turner: I Think We Have a Great Story, We Don’t Always Do a Great Job of Telling It

"The amount of data and research, the case studies, and the story are very compelling."

Radio Digital Revenue Surpasses $2 Billion, Is Largest Growth Driver New RAB Data Shows

“Digital has moved from being a nice add-on to a primary growth engine.”

Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio

AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.

Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows

Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.

Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty

"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."

Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows

The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

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Former RAB Executive Vice President George Hyde Dies

The Radio Advertising Bureau (RAB) is mourning one of...

David Samson: Pat McAfee Will “Toe The Line” More With Reported ESPN Extension Dollar Figure

"That is not an indictment of Pat [McAfee]. It's not an indictment of Disney. It's the reality of the relationship that exists between the people who pay and the people who get paid."

Newsmax Adds Emma Rechenberg to ‘First Edition’ Morning Show

"We’ll talk politics and news of the day, plus so much more. Hope you’ll tune in!"

Apple Podcast Video Added To macOS And tvOS Later This Year

"These updates reflect our commitment to creating experiences that truly make a difference in people’s lives."