Tag: Gordon Borrell

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

Economic confidence, however, continues to weaken.

"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."

Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.

"If Audacy truly believes its story is as strong as it claims, now is the time to prove it—not externally, but internally. Culture doesn’t follow strategy. It follows trust."

"The amount of data and research, the case studies, and the story are very compelling."

“Digital has moved from being a nice add-on to a primary growth engine.”

AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.

Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.

"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."