The Radio Advertising Bureau — in conjunction with Borrell Associates — released its annual Digital Benchmarking Report. It shows that digital revenue from radio companies surpassed $2 billion in 2025.
Last year, digital revenue reached $2.3 billion according to the 14th annual report from the RAB and Borrell Associates.
The Borrell forecast shows that digital revenue will rise 9.5% in 2026 compared to the 7.5% of growth it experienced in 2025. Those projections would see digital revenue from radio broadcasters grow to $2.5 billion in 2026.
According to the report, the average radio station geenrated $511,873 in digital revenue in 2025, with the average cluster experiencing $2.2 million in digital revenue. Furthermore, digital sales accounted for 24.4% of total revenue nationwide according to the report.
“Advertisers are recognizing the digital services and products that exist as part of broadcast radio’s marketing toolbox and are taking advantage of it,” said RAB CEO and President Mike Hulvey. “Today’s marketers are digitally savvy and understand the need to meet their customers wherever they are and across radio’s platforms.”
“Digital has moved from being a nice add-on to a primary growth engine,” added Borrell Associates CEO Gordon Borrell. “This is just the start. With three-fourths of radio buyers not yet taking advantage of a station’s digital products, substantial growth is ahead for stations that can demonstrate a radio-plus-digital package drives better results than radio alone.”
The report shared that the top 5% of radio clusters made three-to-four-times more digital revenue than the average cluster in similar-sized markets.
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