Tag: Borrell Associates

"We're all in the advertising and marketing business, in the small niche world that we live in, and we think, 'Oh yeah, use it to make a headline, use it to write copy or do a summary of something.' And yeah, they're using it for that. But it's a remarkably small percentage. And they're also not using it to any great extent right now for marketing and advertising recommendations."

Economic confidence, however, continues to weaken.

Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.

"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."

Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.

"The amount of data and research, the case studies, and the story are very compelling."

“Digital has moved from being a nice add-on to a primary growth engine.”

Of those surveyed, 87% said they're marketing on social media in one way or another.

"They're now interested in greater marketing diversity.”

AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.