Tag: Borrell Associates
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Borell Associates: 77% of Local Advertisers to Steady or Increase Spending
Economic confidence, however, continues to weaken.
Is AI Advertising About to Disrupt Local Media Revenue Streams?
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.
72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows
Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.
Audacy CEO Kelli Turner: I Think We Have a Great Story, We Don’t Always Do a Great Job of Telling It
"The amount of data and research, the case studies, and the story are very compelling."
Radio Digital Revenue Surpasses $2 Billion, Is Largest Growth Driver New RAB Data Shows
“Digital has moved from being a nice add-on to a primary growth engine.”
20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows
Of those surveyed, 87% said they're marketing on social media in one way or another.
Younger Marketing Agency Employees Plan to Increase Radio Spending, Borrell Associates Data Shows
"They're now interested in greater marketing diversity.”
Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio
AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.
Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.