Tag: Borrell Associates

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Radio Legends and Tomorrow’s Stars Agree on What Saves the Country Format

"Local radio wins when it feels ALIVE. The magic isn't the music anymore — everybody has the music."

How Tim Legler Is Stealing the Show During the NBA Finals

"This series has delivered classic battles and memorable moments. Viewers are better off with Legler behind the microphone helping bring them to life. He is at the top of his game, bringing the excitement to viewers one play after another."

Glenn Beck Reflects on Leaving Fox News to Launch Blaze Media 15 Years Later

"I didn't want to do a podcast. I wanted to show that we could do a network. We were the first."

Three Media Predictions For The FIFA World Cup 2026 On FOX Sports

"Over the next six weeks, there will be unforgettable goals, shocking upsets, controversial officiating decisions, viral moments, and storylines that dominate conversations around the globe. Some of those memories will fade. Others will live forever."

Is AI Advertising About to Disrupt Local Media Revenue Streams?

Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.

72% of Local Advertising Now Spent on Digital, New Borrell Data Shows

"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."

60% of SMBs Using AI for Marketing Tasks, Borrell Associates Data Shows

Between 2014 and 2024, nearly 66% of sales agents and managers between newspapers, radio, television, and cable were reduced.

Audacy CEO Kelli Turner: I Think We Have a Great Story, We Don’t Always Do a Great Job of Telling It

"The amount of data and research, the case studies, and the story are very compelling."

Radio Digital Revenue Surpasses $2 Billion, Is Largest Growth Driver New RAB Data Shows

“Digital has moved from being a nice add-on to a primary growth engine.”

20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows

Of those surveyed, 87% said they're marketing on social media in one way or another.

Younger Marketing Agency Employees Plan to Increase Radio Spending, Borrell Associates Data Shows

"They're now interested in greater marketing diversity.”

Borrell Associates Adjusts Local Advertising Forecasts, Shows Brighter Picture for AM/FM Radio

AM/FM radio was the only medium that was projected to see a revenue decrease. That decrease, however, has been revised to be less steep than originally believed.

Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows

Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.

Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty

"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."

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How Tim Legler Is Stealing the Show During the NBA Finals

"This series has delivered classic battles and memorable moments. Viewers are better off with Legler behind the microphone helping bring them to life. He is at the top of his game, bringing the excitement to viewers one play after another."

Glenn Beck Reflects on Leaving Fox News to Launch Blaze Media 15 Years Later

"I didn't want to do a podcast. I wanted to show that we could do a network. We were the first."

Three Media Predictions For The FIFA World Cup 2026 On FOX Sports

"Over the next six weeks, there will be unforgettable goals, shocking upsets, controversial officiating decisions, viral moments, and storylines that dominate conversations around the globe. Some of those memories will fade. Others will live forever."

Approaching the Summit: Anna Zap, Co-Host of Syndicated Anna & Raven

"If you're not evolving and aren't aware of what everyone else in the industry is doing, you'll get left behind."