Tag: Borrell Associates
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Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."
Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024
"Advertisers are willing to experiment. They've got twice as many choices out there today."
Gordon Borrell, Christine Hoffman, Pete Mundo, and Greg Stocker Join the 2024 BNM Summit Lineup
The 2024 BNM Summit is now thirty six days away! We're uniting news media professionals in Washington D.C. for two-days of education, celebration, and...
Streaming Audio Revenue Expected to Grow Nearly 8% in 2024, New Borrell Report Shows
Streaming platforms for both TV (+3.9%) and streaming audio (+7.8%) are expected to see growth compared to last year.
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Want Big Revenue in 2023? Think Small
"Small independent businesses under fifty employees are the best targets to find a radio budget on the increase."
Gordon Borrell Gets The Radio Business…and So Do I
If you work in a sports radio programming department, chances are you haven't heard of Borrell Associates. They're a local media research outfit fronted by Gordon...