Tag: Radio Advertising Bureau

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Bonneville’s Scott Sutherland: Radio Needs to Sell Smarter, Not More

"You can't be where we want to sell everything. I think we all got kind of bit in the rear for a while, where all these new products are coming out and we want to sell everything. That's a problem."

Former RAB Executive Vice President George Hyde Dies

The Radio Advertising Bureau (RAB) is mourning one of its own. Former executive George Hyde has died. What We Know: George Hyde served as the...

Radio Advertising Bureau Adds Sabina Widmann As Executive Vice President

"I look forward to working with RAB's members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth."

Bob Lawrence Announces Upcoming Retirement From Radio Business

"I'm truly proud of all I've accomplished throughout this wonderful career that has filled nearly half a century in the blink of an eye."

The Industry According To….Susan Larkin

"A local advertiser doesn’t need “the industry’s reach”. They need trusted voices that move behavior in a market."

Radio Digital Revenue Surpasses $2 Billion, Is Largest Growth Driver New RAB Data Shows

“Digital has moved from being a nice add-on to a primary growth engine.”

RAB Adds New Slate of Members to Board of Directors

The Board of Directors meeting was held in Carlsbad, California, where three new members were added to the already established group of members.

RAB and MIW Wrap 17th Annual Rising Through the Ranks

Twenty-six women broadcasters were selected for the program, which focused on leadership, team culture, and work-life balance.

2025 BNM Summit Adds Julia Ziegler, Brad Lane, Tim McCarthy, Michael Spacciapolli, and Mike Hulvey

"24 incredibly sharp professionals from some of news/talk's most important brands are set to take the stage in New York, and we're not done yet."

Former Shamrock, NAB Executive Bill Clark Passes Away

"Bill Clark's legacy lives on through the many industry professionals he mentored and the positive mark he left on the radio industry."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."