The Radio Advertising Bureau (RAB) is growing its leadership team. Sabina Widmann joins as Executive Vice President, tasked with deepening member engagement and expanding broadcaster support services.
What We Know: Widmann brings more than 20 years of experience across radio, media sales, multicultural marketing, and business development. Most recently, she held leadership roles at TelevisaUnivision, developing integrated marketing strategies across broadcast, digital, and audio platforms. She also previously served on executive committees for both RAB and the Southern California Broadcasters Association and co-chaired RAB’s multicultural committee. In her new role, she will oversee broadcaster initiatives, member services, and professional development.
What They Said: RAB President and CEO Mike Hulvey: “Sabina’s leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team. Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members.”
Sabina Widmann: “Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB’s members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth.”
What Remains Unclear: RAB has not outlined a specific timeline for Widmann’s key initiatives. Additionally, details around how responsibilities have been restructured internally remain vague.
What It Means: This hire signals RAB’s intent to invest more directly in member-facing leadership. Her background also includes working closely with local broadcasters and advertisers in markets across the country. She helped stations develop revenue opportunities, strengthen client relationships and adapt to shifting audience and advertiser expectations. Furthermore, Widmann’s multicultural marketing background adds a dimension that could benefit stations targeting diverse audiences.
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John Mamola is Barrett Media’s sports editor and daily sports columnist. He brings over two decades of experience (Chicago, Tampa/St Petersburg) in the broadcast industry with expertise in brand management, sales, promotions, producing, imaging, hosting, talent coaching, talent development, web development, social media strategy and design, video production, creative writing, partnership building, communication/networking with a long track record of growth and success. He is a five-time recognized top 20 program director in a major market via Barrett Medi’s Top 20 series and has been honored internally multiple times as station/brand of the year (Tampa, FL) and employee of the month (Tampa, FL) by iHeartMedia. Connect with John by email at John@BarrettMedia.com.
