"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."
The Radio Marketer of the Year award will be presented to O’Reilly Auto Parts at the 2024 Radio Mercury Awards on June 6 at Sony Hall in New York City.
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
Lawrence will report to RAB President and CEO Erica Farber as the organization aims to reboot five National Radio Talent System institutes in the coming year.
"You'll get plenty of more opening days. Let Howie and Keith Raad finish it the right way with 40,000 people, with optimism, hope, and then Howie can drop the mic and say I'm out."