Tag: Radio Advertising Bureau
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Bob Lawrence Is Joining MacDonald Broadcasting Saginaw
Lawrence, also a columnist for Barrett Media, will return to Michigan as Market Manager for MacDonald Broadcasting in Saginaw.
Nielsen Reports 15% Uptick in Radio Ratings After Move to 3-Minute Qualifying Time
Contemporary Christian (43%) and all-news (41%) each saw gigantic upticks in their average quarter-hour listening compared to the previous quarter.
Local Radio Advertising Revenue to Surpass $12 Billion in 2025, RAB and BIA Advisory Services Data Shows
Previously the two entities had forecasted that more than $2 billion in ad revenue would be spent with local radio on digital advertising alone.
Digital Advertising Revenue From Radio Hits $2 Billion, New RAB Data Shows
The report adds that digital sales are projected to grow by $206 million 2025, up nearly 10% compared to the year prior.
The Pulse: The Top 20 of 2024, Community Connections, And Radio Industry Happenings
This past Monday, Barrett Media began the Top 20 of 2024 series. The lists feature a who’s who of the best and brightest in the radio industry.
RAB Announces Newly Elected Board of Directors for 2025
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
‘Local Radio Stands Strong as a Resilient and Potent Force’ Says BIA VP as Revenue Poised to Hit Nearly $14 Billion in 2024
“The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential.”
RAB Forecasts Local Radio Revenue to Hit Nearly $14 Billion in 2024
"As the radio advertising landscape continues to shift, prominent opportunities are emerging amidst the changes."
Seller to Seller: Sales Meeting
I am writing to you this week from the BNM News Summit in Washington, D.C. For those of you who have attended the BSM...
Seller to Seller: Mike Hulvey, RAB President & CEO
On November 30th last year, the Radio Advertising Bureau announced the hiring of Mike Hulvey as the new President/CEO, effective at the beginning of...